Creating an omnichannel experience for ecommerce: Up to 90% higher customer...
There’s a horror movie trope where the killer seems almost magical: Running from him out the front door? Nope. There he is. How about up the stairs? Oh wait, he’s now in the closet. Advertising on the...
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Smart Kroger stores, click-and-collect: The state of grocery retail, part 2
Is the “retail apocalypse” going to come for traditional grocery brands like Kroger and Albertsons? We asked that question back in September. We concluded that while digital transformation may not be...
View ArticleAI marketing and business growth
30-second summary: AI is not only used for understanding data, but it is also used for understanding human behavior. Businesses should look at AI as a means to problem-solving rather than a tool for...
View ArticleEmbracing digital excellence to create customer-driven experiences that...
30-second summary: A seamless digital experience becomes even more important amid the seismic change in consumer behaviors, with the physical in-store experience being overtaken by a digital-first...
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Key Insights: Ecommerce, omnichannel marketing, CTV, and holiday season...
30-second summary: 73% of online shoppers are expected to chase post-holiday bargains while 76% of eBay buyers plan to take advantage of after-Christmas and New Year shopping deals. 33% of brands that...
View ArticleMaropost: the secret to email personalization at scale
30-second summary: Personalization when done right holds the key to better open rates, click-through rates, and conversions B2B and B2C email marketing and personalization need to be handled with...
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2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life
Fancy a beer? How about a virtual one? Heineken has become one of the latest brands to join the rapidly expanding collection of big-name brands with a footprint in the metaverse with the launch of...
View ArticleOvercoming CX shortfalls across digital channels with (and without!) AI
For years, marketing leaders and brands have treated AI equivalent to an enigma. Some businesses succeeded and some failed to apply AI across marketing and business functions. And why this typically is...
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